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Siemens unveils Xelibri fashion phones
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By Jørgen Sundgot, Monday 27 January 2003  
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Boldly stating it's on a mission to reinvigorate the mobile phone market, manufacturer Siemens is now launching a new series of fashion mobile phones under the name of Xelibri.
In what the manufacturer describes as a a bold move to reinvigorate growth in the mobile phone market, the Siemens Information and Communication Mobile Group (Siemens mobile) has created a new collection of mobile phones which sport radically different shapes and wearable designs, coupled with simple voice functionality.
 | The Xelibri 4, one of the models in Siemens' new fashion collection
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Named Xelibri, the new mobile phones will be sold over new channels, primarily via department stores and fashion retailers. According to Siemens, they will be marketed as fashion items with two collections per year, and will initially go on sale in the U.K., China, including Hong Kong, in France, Germany, Italy, Singapore and Spain from April 2003, and in further markets from September 2003.
"Xelibri products are fashion accessories that make phone calls. Today, most people buy the mobile phone that looks the best, and many have a habit of showing it off. This shows that mobile phones are potential fashion accessories like watches, handbags, and shoes. We envisage the scenario where people will own many fashion accessory phones and wear the one that matches their mood, the occasion, or their attire", said George Appling, President of Xelibri.
Each XELIBRI collection will consist of four phones and just as fashion accessories there will be spring/summer and fall/winter collections. The phones will be available in limited quantities and will have a life cycle of twelve months, which is significantly shorter than existing mobile phones.
An additional picture the Xelibri 4 is available on the following page.
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| Hands-on impressions, news, reviews, prices and release dates; now all-in-one-page: |
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